Stocking the most sought after and exclusive menswear, Concept by Cruise features all the brands without the pretentious attitude. We’ve got the lot; Nike, New Balance, Carhartt, Norse Projects, Nigel Cabourn, Givenchy, Kenzo, Maison Martin Margiela and a whole lot more. If its jackets, shirts, jeans, tees, casual or evening garments you’re after Concept by Cruise will cater to your needs.